USA Football
About KFL

KFL is located in Owensboro, KY. KFL stands for Kids Football League, so everything we do is based on this one question: Is it best for the kids? If the answer is yes – we will pursue it. If the answer is no – we don’t pursue it. KFL emphasizes safety, character development, academics, life lessons, community involvement and a fun environment for kids to learn the game of football. KFL players are rewarded for the academic success as much as their athletic success.

KFL is aligned with the Fellowship of Christian Athletes and Kidcentric Sports to implement character development and life lessons curriculum. KFL does not believe in a “Win At All Cost” approach. KFL’s coaches and key volunteers go through a National Volunteer Screening to ensure KFL kids are involved with positive role models. KFL is affiliated with USA Football and the NFL Heads Up program for accountability, additional resources and credibility. All coaches (Head and Assistant) will be trained through the NFL Heads Up Program.

KFL’s Mission:

KFL is organized for the charitable and educational purpose of supporting, fostering, perpetuating and educating youth in the playing of the game of football while providing education and leadership skills in sportsmanship, teamwork, team participation, citizenship and encouraging parental support and involvement in the activities of KFL.

KFL’s Top Values:


  • All coaches will be certified through USA Football and NFL Heads Up program
  • All coaches and volunteers will go through a National Volunteer Screening (youth sports is not a rehabilitation place for adults with a criminal record!)
  • Four-week Pre-Season to give ample time for kids to learn football in a safe way (no contact the first week)
  • Proper equipment fitting and reconditioning
  • We encourage kids to have a sports physical and complete a medical history form
  • Our Flag Football division is a no-contact division

Every Kid Plays

  • All kids will at least play one side of the ball for both halves in ALL divisions
  • KFL’s participation rules are kid friendly – not adult centered
  • KFL’s top priority is to keep kids playing football from year to year
  • For Flag Football, every kid will touch/run the ball at least one time per game


  • All coaches, parents and players will sign and adhere to codes of conducts          
  • Character development will be emphasized to players through FCA (


  • In accordance with our local schools, KFL will host weekly academic competitions for teams to win free pizzas for performance in the classroom
  • Players and teams will earn Academic Awards at the end of the season for their performances in the class room

Community Involvement

  • KFL will adopt the NFL's Crucial Catch program to learn the value of giving back to the community
KFL Board Members

KFL Executive Board Members

Sean Land, President • 270.929.4774

Joelson Dunn, Vice President

Travis Chaney, Secretary • 270.316.6549

Jordan Loucks, Treasurer

KFL Committees and General Board Members

Lise Payne, Communications and Head of Team Moms

Adam Miller, McLean County Representative

Tommy Barton, Muhlenberg County Representative • 270.543.9093

Steve Lyday, Hancock County Representative

Jeff Reese, Owensboro High School Representative • 270.943.9293

Eric Carman, Flag Commissioner

Krystal Burch, Marketing Director

Mallory Leucht, Communications Director • 270.316.6756

KFL Board Bios

Sean Land - President

Sean S. Land, a native of Owensboro, is managing partner of the law firm of Stevenson, Land & Tierney, where his practice largely focuses on transactional matters, including real estate, probate and estate planning as well as business litigation. Mr. Land earned his juris doctorate from Salmon P. Chase College of Law at Northern Kentucky University. He also attended the University of Kentucky and Centre College, where he was a member of the varsity football team.

Mr. Land is an active member of Settle Memorial United Methodist Church. He has coached numerous youth sports teams. His other community involvement includes: Building Stronger Families; Daviess County Bar Association; Daviess County Lawyer Referral Service; Daviess County Senior Services; Daviess County Teachers Federal Credit Union; Kentucky Wesleyan College; Owensboro Area Museum of Science and History; Owensboro-Daviess County Board of Ethics; Settle Memorial United Methodist Church; and Theatre Workshop of Owensboro. Mr. Land is married to the former Ashley Brooke Elliott. They have three sons, Spencer, Keaton and Cooper.

Joelson Dunn, Vice President

Coach Dunn is entering his 4th year with KFL. Joelson Dunn has 3 sons playing in KFL and a daughter that cheers them on at every game. His wife Krystal is Cheer Director. He is the 5th/6th Grade tackle commissioner and has been elected Vice President of KFL. Coach Dunn is also dedicated to coaching the KFL All-Star travel team.

Travis Chaney, Secretary

Travis is a Co-Founder and the Secretary of Kids Football League. Travis was a four year starter at linebacker for Kentucky Wesleyan College where he earned a Bachelor Degree of Art in Communications and Speech/Theater. Travis has coached youth football, youth soccer, youth baseball, and youth basketball over the last decade.

Travis is currently the CEO of Dynamic Directions, a coaching and consulting firm for financial advisors, a partner in Alin Wealth Management, a financial advisory practice of Ameriprise Financial Services, Inc., and he and his wife Christy own Owensboro Times with Jason Tanner, a local digital news agency. Travis is married to Christy Taylor for the last 24 years, has a 17-year old son, Ryland, a 12-year old daughter, Lucy, a 5-year old daughter, Stone and two dogs - Bayla and Paisley.

Lise Payne, Communications and Head of Team Moms

Lise has been married to her husband Bill for 11 years, and have three beautiful children: Larkin, Ethan and Elijah. They are members of Pleasant Valley Community church. Lise has lived in Owensboro for the past 25 years, and works full time at Swedish Match in the Consumer Relations department. Lise strongly believes in community involvement and has encouraged my children to do the same. She is very involved with the March of Dimes, and her children have raised money for that and other charities. They believe that as they are blessed with so much, they should do what they can to help others. As a working mom, Lise feels it's important to stay involved with her kids as much as possible. She's been a team mom on various occasions, and tries to volunteer as much as possible. She's been involved in the tennis community and as that chapter is starting to close she looks forward to serving the KFL.

Mallory Leucht, Communications Director

Mallory graduated from Kentucky Wesleyan College in 2014 with her Bachelors of Science in Advertising and Marketing, and is currently pursuing her Masters in Public Health at Western Kentucky University. She works in Financial Aid at Owensboro Community College. She has an 9 year old son, Makaio, who has played in KFL for 5 years. Mallory is a big advocate for youth sports and has served as Team Mom for KFL and Owensboro Western Baseball League. She has coached both travel and recreational soccer collectively for 8 years and played 13 years herself. Mallory and her son are members at Saint Pius X Catholic Church. Her past community involvement include YoungLife Ministries, Americorps, Bank On Owensboro, Green River Asset Building Coalition, VITA Tax Preperation, etc. What Mallory values most about Kids Football League is the Smart Program, which is developed to encourage good conduct and character on and off the field.

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